In just 25 years, we’ve become a major player in the French food market. Thanks to our organic growth, our business creation strategy and some acquisitions, we’ve been able to take a major position in the bread, baked goods and convenience food markets.
Founded in France by Bruno Caron, Chairman, in 1989, our group features 11 subsidiaries, including five located abroad: in Germany, Brazil, Spain, United Kingdom and United States. Norac is now one of the leading companies in the French and European mass-market bread, baked goods and convenience food markets. We are the largest French producer of sandwiches and filled pancakes, the first viennoiserie distributor in Germany and one of the top three companies for pastries, bread and cakes in France.
The group’s 23 production sites are located in France and abroad. They are divided into 3 main activities :
Our products are distributed both as national brands and as private-label products. They are made available in almost every retail chain in Europe and in many in Brazil as well as in the US and used by many of the largest restaurants and catering companies.
A sustainable growth alongside current food and nutrition trends and a profound respect for the environment: this is our vision. Each Norac subsidiary is well-positioned in one or more growing food markets, driven by changing food habits across the world. Business acumen and an innovative spirit are combined to ensure profitable growth over the long-term.
Norac Group is active in a number of food and beverage retail markets. Our goal has always been to grow, manufacture and distribute high-quality, affordable and honest products for everybody to enjoy, in all sizes and for any time of the day. Whether they specialize in bread and baked goods, food to go, vegetables, desserts or pastries, our group’s companies work tirelessly to improve their products according to three directions: better taste experience, better nutrition and better environmental impact. Nutrition and sustainable development are top priorities for Norac group. This is reflected in our desire to reduce the impact on our environment, promote the use of more natural ingredients, identify and use the latest cutting-edge agronomic technology. These goals drive us to constantly improve products and enable us to choose the best possible paths to meet nutritional and quality challenges going forward.
Bruno Caron becomes sales director for Le Ster biscuit factory
Bruno Caron takes over as general manager and gradually takes ownership of Le Ster
Groupe Norac is founded
Partnership with the company La Boulangère. Daunat and C.Faure (Whaou!) are acquired
Company Pain Concept is founded. Creation of Espanorac, Spain.
Sud’n’Sol, Took Took and Daniel Dessaint are acquired.
Pâtissnack is founded.
Panorient is acquired. Goûters Magiques is founded.
Creation of the Ultra-Fresh Snacking cluster.
Goûters Magiques acquires Armor Délices. Partnership with bergams. Sudaphi is founded, 1st plant abroad.
Norac do Brasil is founded. Minority share of Le Pain Quotidien acquired.
Partnership with the Ibis distribution company.
Creation of Norac Foods UK and Norac USA.
Merger of bergams and Le Kiosque à Sandwiches in Grigny, France. Norac acquired a 40% stake in Goûters Magiques, owned by the Galapagos Group. La Boulangère & Co unites La Boulangère and the Cie des Pains.