We create products for a modern lifestyle.
In 30 years, we’ve become a major player in the French food market. Thanks to our organic growth, our business creation strategy and some acquisitions, we’ve been able to take a significant position in the bread, baked goods and convenience food markets.
Founded in Brittany in 1992 by Bruno Caron, Norac Foods unites 10 subsidiaries, including five abroad: in Spain, Brazil, Germany, the United Kingdom, and the United States.
Our group is now a leader in the French and European markets for industrial bakery, viennoiserie, and pastry. We are also the leading French manufacturer of sandwiches and filled crêpes, and the leading distributor of viennoiserie in Germany.
In 2022, after 30 years of presidency, Bruno Caron handed over the reins of the group to his son Julien: « It is time for a new momentum, an evolution of vision, while respecting the history and values of our group. »
Our 23 production sites are located in France and abroad. They are divided into 3 activities:
The latest industrial establishment of our group in 2023, Bakerly Ranch in San Antonio, United States.
Our products are distributed both under our own brands and under private labels, to retail chains and food service operators.
Our 3 flagship brands: La Boulangère, Daunat, Whaou! are now joined by 13 other brands present in France and around the world.
A sustainable growth that incorporates taste and pleasure while respecting an increasingly healthy diet that is virtuous for the environment.
This vision is supported by family ownership, which allows for a long-term perspective, and by the autonomy given to the men, women, and teams that make up the group.
The interest of the company is, of course, its development and economic performance to ensure its sustainability, but also the interest of its stakeholders: our employees, our customers, our suppliers, society, the environment, and our partners.
In the various markets where our group operates, we have a single mission: to develop, manufacture, and distribute quality products that are accessible and suitable for the widest audience, in all formats and for all consumption occasions.
Whether they produce bread, sandwiches, salads, vegetables, desserts, or pastries, our subsidiaries work tirelessly every day to improve their products by focusing on three areas: taste quality, nutritional quality, and environmental respect. Nutrition and development are our main priorities. This is fully reflected in our desire to reduce our environmental impact, to promote the naturalness of the ingredients in our recipes, and to identify and use the latest agricultural practices with our supplier partners. These objectives drive us to continually improve the quality of our products and enable us to choose the best possible solutions to advance and meet the challenges of quality and nutrition.
Bruno Caron becomes sales director for Le Ster biscuit factory
Bruno Caron takes over as general manager and gradually takes ownership of Le Ster.
Groupe Norac is founded
Partnership with the company La Boulangère. Daunat and C.Faure (Whaou!) are acquired.
Company Pain Concept is founded.
Acquisition of Pain Clément
Norac Foods Spain and Pâtissnack are founded
The group acquires Sud'n'Sol, Took Took, and Daniel Dessaint
Panorient is acquired.
Goûters Magiques is founded.
Goûters Magiques acquires Armor Délices.
Sudaphi is founded, 1st plant abroad.
Norac do Brasil is founded.
Partnership with the Ibis distribution company.
Creation of Norac Foods UK and Norac USA.
Norac became Goûters Magiques' only stakeholder by acquiring a 40% stake in Goûters Magiques, previously owned by the Galapagos Group.
Lili's Borwnies is acquired.
Creation of Premium Foods Solutions which unites Dessaint Food Service and Sud'n'Sol.
Development of a bread and pastry range in Brazil.
So'Nigiri is acquired.
Opening of a new production site in San Antonio, Texas (USA)
